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Brand Guidelines
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- Color Palette: Our primary colors are Cool Blue (#0073e6), Pure White (#ffffff), and Deep Black (#000000). These colors should be used in all company materials for consistency.
- Typography: The company’s official font is Helvetica. This should be used in all official communications, both internal and external. Heading text should be Helvetica Bold, while all other text should be Helvetica Regular.
- Logo Usage: The company logo should always be clearly visible on all company materials. It should not be altered in any way, including changing its color, distorting its proportions, or adding additional elements.
- Tone of Voice: All written communication should maintain a professional yet friendly tone. We strive to be approachable and relatable, while still maintaining the highest standards of professionalism.
Visual Assets
Portfolio